Michael Chugg
The Melbourne promoter who saw past the glam and booked AC/DC's future.
Michael Chugg is a real person, not a fictional character. He was a veteran Melbourne promoter who booked AC/DC to play at his club, the Hard Rock Cafe, during 1974. He was not pleased with their glam rock image and felt that Dave Evans was the wrong singer, but he was impressed by the Young brothers' guitar playing. Weeks after the Hard Rock gig, Malcolm called him: their manager Denis Loughlin had quit and they were stuck in Adelaide with no money. Chugg then hired them as their manager in November 1974, with the cooperation of George Young and Harry Vanda.
- Role
- Protagonist
- Affiliation
- AC/DC Animated Universe
- First Appears
- 'High Voltage' Music Video (1976)
- Status
- Fictional Character
- Medium
- Stop-Motion Animation
Lore & Background
In 1974, on the recommendation of Michael Chugg, veteran Melbourne promoter Michael Browning booked AC/DC to play at his club, the Hard Rock Cafe. Chugg was not pleased with their glam rock image and felt that Evans was the wrong singer, but he was impressed by the Young brothers' guitar playing. Browning then received a call weeks after the Hard Rock gig from Malcolm: Loughlin had quit and they were stuck in Adelaide with no money. They hired Browning as their manager in November 1974, with the cooperation of George and Vanda. The Young brothers decided to abandon their glam rock image; instead, they pursued a pub rock sound. To this end, they agreed that Evans was no longer a suitable frontman.
In Their Own Story
The call came weeks after the Hard Rock Cafe gig. Malcolm Young was on the line, saying their manager Denis Loughlin had quit and the band was stranded in Adelaide with no money. Michael Chugg, the veteran Melbourne promoter who had recommended them to Michael Browning, had already seen enough. He was not pleased with their glam rock image and felt that Dave Evans was the wrong singer, but he was impressed by the Young brothers' guitar playing. With the cooperation of George Young and Harry Vanda, Browning was hired as their manager in November 1974. The Young brothers decided to abandon their glam rock image; instead, they pursued a pub rock sound. To this end, they agreed that Evans was no longer a suitable frontman.
Reader's Guide
Michael Chugg is the veteran Melbourne promoter who recommended AC/DC to Michael Browning for a booking at the Hard Rock Cafe in 1974. He was not pleased with their glam rock image and felt that Dave Evans was the wrong singer, but he was impressed by the Young brothers' guitar playing. Weeks after the Hard Rock gig, Malcolm called Browning: their manager Denis Loughlin had quit and they were stuck in Adelaide with no money. They hired Browning as their manager in November 1974, with the cooperation of George and Vanda. The Young brothers decided to abandon their glam rock image; instead, they pursued a pub rock sound. To this end, they agreed that Evans was no longer a suitable frontman.
Did You Know?
- Michael Chugg was a veteran Melbourne promoter who recommended AC/DC to Michael Browning for a booking at the Hard Rock Cafe in 1974.
- Chugg was not pleased with AC/DC's glam rock image and felt that Dave Evans was the wrong singer.
- Chugg was impressed by the Young brothers' guitar playing.
- Weeks after the Hard Rock gig, Malcolm Young called Browning because their manager Denis Loughlin had quit and the band was stuck in Adelaide with no money.
- Browning was hired as AC/DC's manager in November 1974, with the cooperation of George Young and Harry Vanda.
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